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Concept · Exploration

NorthstepAI

Brand & web design

An identity and landing concept for an AI goal-tracker — high-contrast halftone portraits, a single sharp accent, and a quiet invite flow.

  • Brand
  • Web design
  • Identity

A self-initiated exploration — design direction and craft, not client work.

Landing-page concept for NorthstepAI, an AI goal-tracking app, with a halftone portrait and a request-an-invite form.

More from this project

NorthstepAI brand frame — a halftone portrait outlined in the lime accent beside the wordmark.
NorthstepAI brand frame — a halftone profile head with the wordmark set over the forehead.
NorthstepAI brand detail — a halftone eye with ‘adjust’ and ‘tone’ control labels.