We build solar installers their own inquiries that land only with you — answered in five minutes, on a brand that'll still be here for the warranty. Not the aggregator's leftovers. Not someone else's dealer badge.
Three numbers from the industry — not Synced results, just the reality every installer works against.
more likely to qualify the lead
when you respond within 5 minutes instead of 30 — the homeowner who just clicked your ad is still comparing installers.
MIT / Lead Response Management Study
of deals go to whoever answers first
the first installer to reply usually wins — often before the two or three others even call back.
Google / Corporate Executive Board
leave from their phone
if the page takes longer than 3 seconds to load — and most solar shoppers start on mobile.
Google / Think with Google
Most installers fill the pipeline with bought leads, door-knocking, or a dealer program. It works — until you do the math on what you're actually buying.
You pay $100–$300 for a contact from a lead aggregator — and so do the two or three installers calling that homeowner the same afternoon. 93–97% never close. The FTC fined Angi/HomeAdvisor up to $7.2M for selling the same leads and overstating how well they convert.
78% of homeowners buy from the first installer to respond; the industry average is about 47 hours. By the time you call back, a competitor already booked the appointment. Your phone is the bottleneck.
Your own site sends the paid click to a generic page and the inquiry sits. Door-knocking burns crews; a dealer program hands away $4–5 per watt and builds their list, not yours. Stop paying and the inquiries stop — you never owned a channel.
Your own site, matched ads, and instant response work as one — so the clicks you already pay for become inquiries that land only with you, instead of shared aggregator leads.
Instead of sending paid clicks to a generic page: a fast site on your own domain with a clear quote funnel for solar, battery, and backup. The inquiry is yours — no aggregator reselling the same homeowner to two or three competitors.
When the ad promises a clear quote and the page delivers it, your cost per inquiry drops. We build the ad and the landing page as one piece — one message, one offer, one clear next step.
Ad
Landing page
Every inquiry gets a reply within seconds — evenings and weekends too — and a clean path to the consultation. A guide on battery, incentives, and what to expect builds trust before you ever talk. No binding advice in the form.
Guide
Battery & incentives: what actually pays off
That's the full system. You don't buy it all at once — where you start and how you grow is right below.
You start with your own website and grow when it's earning its keep — no big commitment up front, no lock-in.
The way in: a fast site on your own domain that turns paid clicks into exclusive inquiries — you own it.
Everything in Start — plus the inquiry assistant around the clock and ongoing optimization. For installers who want to keep every inquiry.
What it costs, we scope after a quick diagnostic. The way in is the Parallel Test — small, clear scope, fully credited.
Book a callWe won't send you to a generic demo. On a short call we'll show you a live version built around your business and your offers — your own inquiry machine, not someone else's example. You see exactly what you'd get before you commit to anything.
We look at your ads and your site and show you where inquiries are leaking.
Your own system runs on your traffic before you commit.
We build your system, you go live, the inquiries come to you.
What that means: You get the most out of the attention you're already paying for — inquiries that are yours alone, answered in minutes, on a brand homeowners trust — instead of shared leads you fight two or three other installers for.
A look at sites and systems we've designed and built.
Before you commit to a full system, we run the Parallel Test: we design an ad for you — at no cost — and build the matching landing page beside your current setup. You watch what your own system does on your own traffic, with your own eyes. The pilot fee is credited toward the full build.
We'll look at your current ad and your site, tell you honestly whether your own system is worth it for you — and show you a live version built around your business.